@bjhess Thanks for a great article! I've been blogging since 2005 and followed independent bloggers for years before that.

But here's my problem. I work in the arts, which is an industry where many of the important discussions are happening on Facebook. I have over 3200 friends there (~2500 of whom are musicians), and the algorithm surfaces genuinely engaging content that has real relevance to both my immediate circle of friends and important discussions within the industry that aren't happening elsewhere. Since I've been posting relatively regularly since 2008, the algorithm seems to be surfacing my own content on other people's feeds quite regularly. I'm trying to maintain a presence on my independent blogs alongside activities on Facebook, but it's always an uphill battle.